Home / News / Asda ranks 606th in ChatGPT citations as Tesco sits 25th, Semrush finds
Asda ranks 606th in ChatGPT citations as Tesco sits 25th, Semrush finds
A seven‑month analysis shows UK AI platforms feature 63 %–70 % of the top‑100 brands in search results, compared with 70 %–78 % in the United States. The study tests whether a search‑visibility strategy that works in the US can be transferred directly to the British market.
Overview
Recent research examined how AI‑driven search platforms rank the world’s leading brands in two major markets. Over a seven‑month period, the data revealed a noticeable gap: UK platforms displayed 63 %–70 % of the top‑100 brands, while US platforms showed 70 %–78 %.
Methodology
- Timeframe: Seven months of continuous data collection.
- Scope: Top‑100 brands as defined by each platform’s AI ranking algorithm.
- Geography: Separate analyses for the United Kingdom and the United States.
- Goal: Determine whether a search‑visibility plan proven in the U.S. translates effectively to the British market.
Key Findings
- The United Kingdom consistently lags behind the United States by roughly 7 to 15 percentage points in brand representation.
- The variation suggests that AI search algorithms prioritize different signals or weight them differently across the two regions.
- Brands that dominate U.S. AI search results do not automatically enjoy the same visibility in the UK.
Implications for Marketers
- Tailor your AI strategy: Relying on a U.S.‑centric approach may leave you under‑exposed to British audiences.
- Monitor local performance: Track brand share metrics in each market separately rather than assuming uniform results.
- Adjust content and signals: Consider region‑specific keywords, local backlinks, and user‑behavior data to boost AI rankings in the UK.
Action Steps
1. Audit your AI visibility in both markets using a tool like VisibilityAI.
2. Identify gaps where your brand falls below the 70 % benchmark in the UK.
3. Optimize local signals—including schema markup, localized content, and region‑specific citations—to improve AI‑driven rankings.
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Data sourced from a seven‑month comparative study of AI search platforms in the UK and US.
Why This Matters For Your Business
For business owners, AI‑driven search is quickly becoming the primary way customers discover products and services. The disparity between UK and US brand visibility means that a strategy that drives traffic in America may fall short in Britain, potentially costing companies market share and revenue. Understanding these regional nuances allows marketers to allocate resources more efficiently. By adjusting tactics to the specific algorithmic preferences of UK AI platforms, businesses can improve their chances of appearing in the top search results, capture more qualified leads, and stay competitive in a market where AI is reshaping consumer behavior.
Frequently Asked Questions
What does the 63 %–70 % figure represent?
It shows the proportion of the top‑100 brands that appear in AI‑generated search results on UK platforms during the seven‑month study period.
Why does the United Kingdom lag behind the United States?
The gap suggests that AI algorithms in the UK weigh ranking signals—such as local relevance, backlink profiles, and user engagement—differently than their U.S. counterparts.
Can I use my U.S. AI search plan in the UK without changes?
The study indicates that a direct transfer is unlikely to deliver the same level of visibility. Adjusting your strategy to address local ranking factors is recommended.
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