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Local SEO Audit for AI Search
Discover how a local GEO baseline audit can help your business get discovered by AI search tools like ChatGPT, Perplexity, and Gemini. Learn how to run an audit and improve your online visibility. Get found by AI and increase your customer base.
Key Highlights
- ✓ChatGPT recommends only 1.2% of business locations
- ✓Gemini recommends 11% of business locations
- ✓Perplexity recommends 7.4% of business locations
- ✓Business profile information is only 68% accurate on ChatGPT and Perplexity
Introduction to Local GEO Baseline Audit
A local GEO baseline audit is a crucial step for businesses to understand how they are represented in AI search results. A recent study by SOCi found that only 1.2% of business locations were recommended by ChatGPT, compared to 35.9% in Google's local 3-pack. This significant gap highlights the importance of optimizing for AI search.
What Happened
The study analyzed nearly 350,000 business locations and found that ChatGPT recommended only a small fraction of them. In contrast, Gemini recommended 11% of locations, and Perplexity recommended 7.4%. The study also found that business profile information across the web was only about 68% accurate on ChatGPT and Perplexity, compared to 100% on Gemini.
Key Details
- ChatGPT recommended 1.2% of business locations
- Gemini recommended 11% of business locations
- Perplexity recommended 7.4% of business locations
- Business profile information was only 68% accurate on ChatGPT and Perplexity
- Gemini relies entirely on Google Maps data and had 100% accuracy
What It Means For Your Business
A local GEO baseline audit gives you a repeatable way to benchmark how AI describes, recommends, or ignores your business. It provides numbers you can track over time, such as share of voice, citation rate, and accuracy. By running an audit, you can identify eligibility problems and uncover opportunities to improve your online visibility.
Why This Matters For Your Business
As a business owner, it's essential to understand how AI search tools represent your business. A local GEO baseline audit helps you identify areas for improvement and optimize your online presence. By doing so, you can increase your chances of getting recommended by AI search tools and reaching a wider audience. Additionally, a baseline audit provides a benchmark for measuring the effectiveness of your optimization efforts over time. AI search tools prioritize data confidence, authority, and consistency across the web. By ensuring your business profile information is accurate and consistent, you can improve your online visibility and increase your chances of getting recommended. A local GEO baseline audit is a crucial step in this process. By running a local GEO baseline audit, you can gain valuable insights into how AI search tools represent your business and make data-driven decisions to improve your online presence. This can help you stay ahead of the competition and increase your customer base.
Frequently Asked Questions
What is a local GEO baseline audit?
A local GEO baseline audit is a process of evaluating how AI search tools represent your business and identifying areas for improvement.
Why is a local GEO baseline audit important?
A local GEO baseline audit helps you understand how AI search tools represent your business and provides a benchmark for measuring the effectiveness of your optimization efforts.
How can I run a local GEO baseline audit?
You can run a local GEO baseline audit by evaluating your business's online presence, identifying eligibility problems, and tracking your share of voice, citation rate, and accuracy over time.
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