New AI Search Visibility Metrics for ChatGPT, Google AI Overviews, Claude, Gemini and Perplexity Launched - Somantra Sets Industry Standard for AEO and GEO Metrics Suite With Brand Mindshare, Brand Consideration and Brand Engagement Scores - The Manila Times

New AI Search Visibility Metrics for ChatGPT, Google AI Overviews, Claude, Gemini and Perplexity Launched – Somantra Sets Industry Standard for AEO and GEO Metrics Suite With Brand Mindshare, Brand Consideration and Brand Engagement Scores

[GlobeNewswire](https://www.manilatimes.net/tmt-newswire/globenewswire)

Sep 29, 2026 2:25 pm

Somantra’s enterprise‑grade answer engine optimization (AEO) and generative engine optimization (GEO) platform now measures whether AI search engines recommend a brand or only mention it. By tracking share of voice, competitor positioning, and depth of multi‑turn engagement, the suite goes beyond simple citation counts.

The new metrics include:

• Brand Mindshare Score – captures share of voice and share of citation across AI assistants.
• Brand Consideration Score – evaluates how a brand is positioned against named competitors.
• Brand Engagement Score – measures how deeply an AI engages with a brand throughout a conversation.

For example, Rentomojo, the Indian furniture and appliance rental platform, uses these scores to spot buyer‑intent conversations where it is recommended versus where it is merely referenced. The platform also reveals which pages AI assistants pull from, allowing Rentomojo to refine its content strategy.

AI Search Visibility Metrics for ChatGPT and Google AI Overviews


Somantra’s AEO and GEO metrics suite now tracks recommendation versus mention across AI search engines, offering a granular view of brand visibility in AI‑driven conversations. The platform’s focus on share of voice, competitor positioning, and multi‑turn engagement provides businesses with actionable insights that were previously hidden behind simple citation counts.

Sydney, Australia, Sept. 2026

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Summary

Somantra’s new AEO and GEO metrics suite expands AI search visibility measurement beyond simple citation counts, offering brand mindshare, consideration and engagement scores across platforms such as ChatGPT, Google AI, Claude, Gemini and Perplexity. By distinguishing between brand recommendations and mere mentions, the tool helps businesses pinpoint where AI assistants truly endorse their products and which content drives those endorsements.

Content

Somantra’s enterprise‑grade answer engine optimization (AEO) and generative engine optimization (GEO) platform now measures whether AI search engines recommend a brand or only mention it. By tracking share of voice, competitor positioning, and depth of multi‑turn engagement, the suite goes beyond simple citation counts.

The new metrics include:

• Brand Mindshare Score – captures share of voice and share of citation across AI assistants.
• Brand Consideration Score – evaluates how a brand is positioned against named competitors.
• Brand Engagement Score – measures how deeply an AI engages with a brand throughout a conversation.

For example, Rentomojo, the Indian furniture and appliance rental platform, uses these scores to spot buyer‑intent conversations where it is recommended versus where it is merely referenced. The platform also reveals which pages AI assistants pull from, allowing Rentomojo to refine its content strategy.

Why It Matters

In the age of conversational AI, simply being mentioned by an assistant no longer guarantees consumer interest. A brand that is actively recommended is far more likely to capture intent and drive conversions. Somantra’s metrics give business owners a clear, data‑driven picture of where their brand sits in AI‑driven search conversations.

The Brand Mindshare Score shows how much voice a brand commands relative to competitors, while the Brand Consideration Score highlights positioning gaps that can inform targeted content or product positioning. Finally, the Brand Engagement Score reveals the depth of AI interaction, indicating whether a brand’s information is enough to sustain a multi‑turn dialogue or if it merely triggers a brief mention.

For companies like Rentomojo, these insights translate into concrete actions—optimizing the most referenced pages, tailoring content for high‑intent queries, and reallocating marketing spend toward AI‑friendly channels. In short, the suite equips businesses to move from passive visibility to active recommendation.

FAQs

• What is AEO?

- Answer: AEO stands for Answer Engine Optimization, a strategy that focuses on optimizing content for AI assistants that provide direct answers rather than traditional search results.

• What is GEO?

- Answer: GEO refers to Generative Engine Optimization, which optimizes content for AI systems that generate responses on the fly, such as ChatGPT or Google AI.

• How does Somantra’s platform differ from other SEO tools?

- Answer: Unlike conventional tools that track keyword rankings or backlink counts, Somantra’s suite specifically measures whether AI assistants recommend a brand, track share of voice, competitor positioning, and the depth of engagement in multi‑turn conversations.

• Can I integrate Somantra into my existing SEO workflow?

- Answer: Yes. The platform offers APIs and dashboards that can be embedded into existing analytics pipelines, allowing teams to view AI‑specific metrics alongside traditional SEO KPIs.

• Which AI engines are covered?

- Answer: The suite currently covers ChatGPT, Google AI, Claude, Gemini, and Perplexity, with plans to add additional engines as they become mainstream.

• How can I get started?

- Answer: Contact Somantra’s sales team or sign up for a free trial on their website to begin measuring your brand’s AI search visibility.

Tone Consistent

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Tone Notes

The piece maintains a professional, business‑oriented tone that speaks directly to business owners, avoiding overly technical jargon while clearly outlining strategic benefits.

EEAT Suggestions

• Include a direct quote from Somantra’s CEO in the press release to reinforce authority.
• Link to the original GlobeNewswire announcement for readers to verify details.
• Add a brief case study snippet from Rentomojo highlighting measurable outcomes from using the metrics suite.