Unfair Links Launches Local Backlink Service to Boost GMB SEO

Summary: Unfair Links has rolled out a beta service that builds local backlinks perfectly matched to Google Business Profiles, promising higher local rankings and better visibility in AI‑driven search results.

What Happened

Unfair Links, the link‑building startup founded by Rollo Unden and Oliver Fish, announced a new beta offering aimed at local businesses. The service creates local backlinks that are directly tied to a business’s Google Business Profile (formerly Google My Business). By aligning each backlink with the exact name, address, and phone number (NAP) listed on the profile, the service aims to satisfy Google’s local ranking signals and give small businesses a leg up in local search results.

The launch was reported on Google News and covered by industry sites such as Pluang. While still in beta, the service is already available to a limited number of early‑adopter businesses that want to test the impact on their local SEO performance.

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Key Details

• Founders: Rollo Unden & Oliver Fish – veterans of the SEO and link‑building space.
• Service Type: Beta, local backlink creation matched 1:1 with Google Business Profiles.
• Target Audience: Small‑to‑medium local businesses, franchises, and multi‑location retailers.
• Delivery Model: Subscription‑based with a 30‑day trial for the first 100 sign‑ups.
• Geography: Initially focused on the United States, Canada, UK, and Australia, with plans to expand globally.
• Integration: Works alongside existing SEO tools and can be paired with VisibilityAI’s citation‑building platform for AI‑search visibility.

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What It Means For Your Business

1. **Stronger Local Signals for Google**

Google’s local ranking algorithm heavily weighs NAP consistency and the quality of local citations. By providing backlinks that reference the exact profile information, Unfair Links helps cement those signals, making it easier for Google to trust the business’s location data.

2. **Higher Chances of Appearing in AI‑Powered Search Overviews**

AI tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews pull data from Google’s Knowledge Graph and local listings. A well‑optimized Google Business Profile backed by authoritative local backlinks can surface as a cited source, increasing the likelihood that your business appears in AI‑generated answers.

3. **Synergy with VisibilityAI**

VisibilityAI already helps businesses get discovered by AI search engines through structured data, schema markup, and citation management. Pairing Unfair Links’ backlinks with VisibilityAI’s AI‑citation strategy creates a dual‑layered approach: the backlinks boost traditional local SEO, while VisibilityAI ensures the profile data is AI‑readable and citation‑ready.

4. **Cost‑Effective Growth**

Traditional link‑building can be expensive and time‑consuming. Because the backlinks are local and highly relevant, they often deliver higher ROI for businesses that rely on foot traffic or regional service areas.

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How to Get Started

1. Sign Up for the Beta – Visit Unfair Links’ website and request access to the beta program.

2. Audit Your Google Business Profile – Ensure your NAP details are accurate and your profile is fully optimized (photos, hours, services).

3. Integrate with VisibilityAI – Connect your profile to VisibilityAI to monitor AI‑search citations and track performance.

4. Monitor Rankings – Use local rank‑tracking tools to see the impact of the new backlinks over the next 30‑60 days.

5. Provide Feedback – As a beta user, your insights will shape the final product.

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Quick Takeaways

• Local backlinks matched to GMB can boost both traditional local SEO and AI‑search visibility.
• The service is in beta, offering an early‑adopter advantage.
• Pairing with VisibilityAI maximizes the chance of being cited by AI tools.
• Ideal for businesses that depend on local foot traffic and regional service calls.

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Bottom Line

If you’re a local business looking to dominate your neighborhood search results and appear in the next generation of AI‑driven answers, Unfair Links’ new service is worth a close look. By delivering high‑quality, profile‑matched backlinks, it tackles one of the most stubborn SEO challenges – local relevance – while complementing the AI‑focused citation strategies that VisibilityAI champions.

Why It Matters

In the era of AI‑generated answers, search engines are no longer the only gatekeepers of information. Tools such as ChatGPT, Perplexity, and Gemini pull data from Google’s Knowledge Graph, local listings, and trusted citations to craft their responses. When a local business’s Google Business Profile is reinforced with authoritative, profile‑matched backlinks, it signals to Google that the business is legitimate and locally relevant. This, in turn, increases the likelihood that the profile will be selected as a source in AI‑driven search overviews, driving new types of traffic that bypass traditional SERPs.

For small and medium‑sized businesses, the combination of local SEO and AI‑search visibility can be a game‑changer. Traditional SEO tactics—like acquiring generic backlinks—often fail to address the hyper‑local relevance that AI tools prioritize. Unfair Links’ service fills that gap by delivering backlinks that are not only high quality but also perfectly aligned with the business’s exact location data. When paired with VisibilityAI’s structured data and citation‑building solutions, businesses gain a dual advantage: higher rankings in local map packs and a stronger presence in the AI answers that consumers increasingly rely on for quick information.

Ultimately, the service empowers businesses to be found where it matters most—both on the street corner and in the digital conversations happening inside AI assistants. By securing a spot in AI‑generated citations, local businesses can capture leads that would otherwise slip through the cracks of traditional search, ensuring they stay top‑of‑mind in a rapidly evolving search landscape.