Discover why SEO and PPC strategies are evolving to adapt to the changing AI-driven search landscape, and what this means for local businesses trying to get found online.

A recent shift in consumer behavior sees people discovering brands on TikTok before actively searching for them on Google. This change has significant implications for SEO, local visibility, and content strategy.

The way people search online is changing with the rise of AI-powered search engines, affecting consumer behavior and brand discovery. Traditional search has become obsolete, and marketers must adapt to this new paradigm. This guide explores the impact of AI search trends on businesses and provides insights on how to optimize content for AI-powered search results.

A recent study found that hidden gem publishers have 1.7x higher audience affinity than major media outlets, despite attracting 130x less traffic. This discovery can significantly impact your 2026 earned media strategy. Entity authority is becoming increasingly important in AI-driven search, shaping brand visibility and requiring a shift in digital PR strategies.