In a world where AI-driven search dominates, businesses must adapt to earn the highest-confidence evidence and rank higher in search results. Bill Hunt explains how organizations can build an AI-ready source of truth, moving beyond brand sovereignty. This shift is crucial for local and small businesses seeking to get discovered and cited by AI tools.

Google is integrating Local Services Ads into Google Ads, expanding its Performance Max pay-per-lead campaigns with bidding, reporting, and management changes starting in August 2026. This move aims to simplify local service advertising and improve business visibility on Google, ultimately driving more leads and sales for small businesses.