Google is integrating Local Services Ads into Google Ads, expanding its Performance Max pay-per-lead campaigns with bidding, reporting, and management changes starting in August 2026. This move aims to simplify local service advertising and improve business visibility on Google, ultimately driving more leads and sales for small businesses.
Google's Nick Fox shared that AI features in Search send billions of clicks to websites weekly, but the company refuses to disclose the actual numbers. This announcement raises questions about the impact of AI on SEO and local business visibility.
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