A recent study by João da Silva and a VisibilityAI researcher reveals that framing your brand's category correctly can significantly impact its visibility on AI-powered search engines like ChatGPT and Google AI Overviews. The study tested 12 athletic apparel brands in the U.K. under two different category framings: athleisure and athletic footwear. By optimizing category framing, businesses can increase their chances of being recommended by AI search engines.

Google has rolled out a major update to its AI Overviews feature, now displaying top stories and news updates for relevant searches. This change is expected to increase clicks to news publishers and improve their visibility in AI search results.

Discover why SEO and PPC strategies are evolving to adapt to the changing AI-driven search landscape, and what this means for local businesses trying to get found online.