The way search engines deliver results has changed with the introduction of AI-driven personalized search, where answers are tailored to individual users. This shift from universal rankings to individual recommendations requires businesses to adapt their SEO strategies. Understanding how AI personalizes search experiences is crucial for businesses to get discovered and cited by AI tools.

A recent study by seenai found that most medical spas are consistently absent from AI search recommendations, leaving patients in the dark about where to find quality treatment. This has significant implications for medical spas looking to get discovered and attract new patients.