A recent Semrush analysis reveals that only 15.2% of ChatGPT topic categories have a clear brand owner, challenging the effectiveness of SEO alone in determining topic ownership.

Google's Liz Reid recently discussed persistent autonomous search, a revolutionary change in how users interact with search. This new technology uses six triggers to continuously seek answers, potentially altering local SEO strategies forever. Learn how it affects your business's online visibility.

Google is using social media signals to mask the loss of clicks from AI-driven search results, making it harder for businesses to track their online visibility. This means that verified social media profiles are being used as free training data for Google's models, impacting local SEO strategies.