Google's Nick Fox shared that AI features in Search send billions of clicks to websites weekly, but the company refuses to disclose the actual numbers. This announcement raises questions about the impact of AI on SEO and local business visibility.

The way people search online is changing with the rise of AI-powered search engines, affecting consumer behavior and brand discovery. Traditional search has become obsolete, and marketers must adapt to this new paradigm. This guide explores the impact of AI search trends on businesses and provides insights on how to optimize content for AI-powered search results.