Google continues to enhance its AI search data, expanding its coverage in Search Console and Merchant Center. However, crucial metrics such as clicks and individual queries remain missing, limiting marketers' abilities to gauge the effectiveness of their strategies. This update highlights the ongoing challenge of accessing complete and accurate data for AI-driven search performance.

Google expands Demand Gen capabilities by allowing advertisers to use business data feeds, making it easier to serve dynamic ads without relying on Google Merchant Center. This update opens up dynamic advertising to more verticals, including travel, real estate, and automotive industries.