A recent study has revealed that AI Overviews are significantly impacting link clicks on search engine results, forcing businesses to adapt their SEO strategies and prioritize accuracy and relevance over traditional techniques.

Google's AI Search features are sending billions of clicks to websites every week, debunking claims that Search is dying. This update has significant implications for local businesses trying to get discovered and cited by AI search. As Google continues to emphasize the importance of sending clicks to the open web, businesses must adapt to the changing landscape of AI search and optimize their online presence accordingly.